Walmart Account Management

Whether you plan to sell your own products on Walmart, or simply want to protect your brand image and identity, Simply Sales Solutions works with you to develop and execute your brand management strategy.  I will help you maintain control of the images and content of your brand's listings and identify and remove unauthorized sellers.



Consulting Services Include:

# Set up of Seller Central or Vendor Central account

# Assist with enforcing MAP agreements and/or dealer agreements

# Identifying unauthorized Sellers

# Enrolling your brand with Walmart to maintain authority over listing content and images

# Improve listing quality with accurate content and images, combine duplicate listings, correct department/categories

# Content creation - Product Titles, Item Descriptions, Bullet Points

# Key word analysis to improve search ability

# Consumer feedback monitoring and reporting

# Fulfillment by Walmart (FBA) conversion and order generation

# Walmart Marketing Services - ad creation and analysis

# Walmart Pages - branded landing pages



Increase Walmart Sales

Increase Walmart Sales & Product Ranking


Walmart is considered by many to be the leader when it comes to online bookselling. Aside from this, Walmart is also a well-known company that is very proud of its capabilities in meeting the needs of its customers. One of the easiest ways in order to generate sales for your book through Walmhtart.com is to maximize the content found in your product page. In addition to this, you also need to optimize your chance of becoming visible in the search results through the internal search engine of Walmart.
Website, blog, and web presence optimization are things that you are probably already aware of. In fact, optimization is used in order to increase your visibility in different online search mechanisms. Although Walmart is self-contained, it is still considered as a powerhouse search engine. Even though it is recognized as a retail site, it should still be treated as a type of search engine in an online marketing perspective. If you come to think of it, Walmart is one of the first sites you go to if ever you want to find information in a particular book. You should be aware that aside from its strong brand, Walmart powers the marketplace of the backend service of Target.com.
In order to influence the power of Walmart, it is important that your product page in the website should be search-optimized, informative, and client friendly. These things are necessary to include as one of your online marketing strategies. By optimizing the Walmart pages, you are able to improve the product’s rank and get additional content. It is more likely that books that have more detailed pages and as well as links to the title information coming from outside pages will get more buyers. This is why it is very essential to make a very good product page that can represent your product very well to the audience. All details should be provide, which can be very handy for the users.
It is good to know that Walmart is actually offering a lot of features that can enhance your title listing. If these are properly implemented, it is likely that your page will get higher views and visits from online users. This will also provide potential sales for your product title. Although understanding and implementing these programs can be very tedious and time-consuming, the benefits are always a guarantee since Walmart is a content-driven website. The more visits you get to your page about your book, the more popular your product will become in the internal results algorithm of Walmart. This algorithm basically favors the items that are very popular. So if ever two or more items match the criteria typed in by the user, the most popular item in the shortlist will appear first. We are able to uncover some of the powerful tools that can influence the search results of Walmart. These tools are outlined below.
Tags — a tag can be defined as a keyword or a specific category that a user puts on a particular item or product. These tags appear on book detail pages and can help users locate books on Walmart within a particular genre or category. Every link you have can help increase your exposure in Walmart. This may be time-consuming, but the benefits are always worth it.
Listmania! Lists-These lists are considered as different groups of items that a searcher finds very interesting. Each list can cover different types of categories and can help other Walmart users discover their favorite products. These lists are commonly rotated on different search result pages and as well as individual book pages. A popular list can be viewed on the product pages of all the mentioned books. In other words, the more popular your list will become, the more your products within your list get the exposure that they deserve. It is advisable to research carefully the books that are in your list that you will most likely appear in front of your targeted audience.

The So You’d Like to.. Guides

these guides enable you to help your clients find all the items and details that they need to know about a particular hobby or interest. This guide usually includes a short and informative article that can target your consumers who are interested in your category that connects to the detail page of your book. In fact, these guides are more informative and detailed compared to the List mania! Lists.

The Reviews

You can always ask a simple favor to your friends and family by having them write a short review for your title. These reviews can boost the exposure of the detailed page of your book since the Walmart algorithm also examines the total number of reviews provide and review ratings. Aside from this, a lot of distributors create a list of the top rated Walmart reviewers that are available to their clients. These reviews provided by the elite group are considered more by the system.

You can ask you publisher or distributor whether your list is available in order for you to solicit these reviews for your title. A quick search for the top Walmart Reviewers on Google will help you bring to the Walmart page that ranks all the reviewers. You can check the profile of each of the reviewers by clicking the “see profile” link. A lot of them post their email address in the profile. You can send a polite and concise query to your reviewer that includes the synopsis of your book and offer him or her a free review copy. You should follow up as soon as possible once the reviewer responds to your request.

The Search Suggestions

Walmart also has a way to help user’s aid customers in locating items and to provide tailored information on the item pages through Search Suggestion. Just like tags, this particular tool also requires research on your part. The search suggestions can do the following things:

• Associate items with a search phrase so that the item will more likely be shown if ever a user searches for the particular phrase.
• Explain the relevance of the suggestion to the searching customers and allow your explanation and as well as your name appear in the search results.
• Provide more information in the product page, which is tailored or made to your customer’s search

In summary, Walmart.com can be considered an evolving site. You should take some time to understand and use the features mentioned above in order to enhance your product exposure. You can also try hiring an expert to help you do all these things for your product. Increasing your views will definitely increase your potential for sales. You can always rely on Walmart since it is considered to be the leader when it comes to online marketing.


Rank Better in Walmart

Rank Better in Walmart 2017

There is a common misconception among Internet users that getting started with Walmart is a daunting task. The truth is that getting a high ranking for a particular product is much easier in Walmart than getting a good ranking on Google for an individual website because Walmart itself has similar capabilities. Furthermore, you can get enormous traffic flow because Google normally gives Walmart priority when serving up results. Since most Walmart users have their credit card information on file, they can purchase your products with the simple click of a button.

Walmart Rankings in Google


Walmart rankings have never been this exciting. The site is one of the biggest on the Internet, and the number of tactics and techniques that can be used on the products listed on the site is enormous. We have successfully achieved top rankings on Google with Walmart products, even in the most competitive markets. Our strategies have been tried and tested, and have never resulted in any type of penalty from Walmart itself or any search engine. Optimal Walmart rankings in major search engines like Google, Yahoo and Bing are critical to success on the Internet; the increase in sales will also improve your ranking in A9, Walmart’s search engine.

Walmart Optimization



Basic Walmart optimization is very important, so don’t overlook it. In real sense, this is Walmart SEO 101; which include following best practices prescribed by Walmart and ensuring that all page tags are correctly filled out. Send us an email or submit a consultancy form to see if we can help you dominate Walmart rankings.

What are the top Walmart SEO ranking factors?

Walmart SEO ranking factors

Google is the leading search engine right now and you must be working very hard to rank on it. But if you are in the ecommerce space, your efforts are probably a waste. Why? Because when it comes to ecommerce, Google is not the leader. It is Walmart that rules with an iron fist. So, if you are an Walmart seller (you should be) and aren’t concentrating on Walmart SEO, your efforts on Google won’t matter at all.
Now, another thing you should know here is that Walmart and Google are different. Walmart has its own ranking factors. You cannot replicate them on Walmart. Keeping that in mind, here are a few of the top Walmart SEO ranking factors that you must understand:
  1. Performance factors: Walmart will only rank your product well if you bring the most profit for it. That is why performance factors play such an important role. These include these include conversion rate, images, and price.
  • Walmart has image guidelines that you must follow. Your image must be large and activate zoom.
  • The price of your products must be competing enough. It should also compete with same or similar products on other websites. At the end of the day, it is the conversion that matters and obviously, price plays an important role in this.
  • Conversion rate is something that can be very tricky. This is calculated keeping the sessions in mind. A session is the amount of time spent on your listing or Walmart page by a user. How Walmart really works with this is unclear but if you can do justice to the other factors, this won’t be a major concern.
       2. Relevance factors: This is where you will have the most work to do. These factors include title, description, search terms, et cetera.
  • Title: Your title must have crucial details of the product such as the brand, size, quantity, material, and product line. Walmart strongly discourages keyword stuffing. You should be very careful about that here.
  • Description: Your description should clearly showcase what the product is all about. Think like the user and answer any questions you think you could have while buying the product. This helps sales as well.
  • Bullet points: A recent study showed that bullet points were actually more important than the description itself. This is because they show details of the product in a glance. One thing to remember here is to add the keyword in the bullet points. It helps ranks better.
  • Search terms: It is easy to go wrong here especially if you have used PPC before. Walmart gives you five fields for search terms. Each field allows 50 characters. Enter the most important search term in the first field. Do not repeat any word and avoid spelling mistakes. You don’t need to use variations of a particular search term no matter how important you think it is.

That’s about it! This is all you need to know about Walmart SEO ranking factors. Go on, get selling!

What’s the Safe way to rank products on Walmart – Secret tips & ultimate guide

If you want success on Walmart, you need to understand how Walmart’s Search Algorithm works – right?

Sounds obvious, but you’d be surprised…
Most sellers have no idea how Walmart ranks and delivers search results; let alone how (easily) exploitable it can be!

Are you ready for a shocking fact?

THREE TIMES as many buyers search for products to buy on Walmart, rather than Google.
Think about it…
Where do you go when you need to know if a product is worth buying?
What about when you want the best deal on anything from a book to a refrigerator?
Walmart…

Yet, you probably don’t pay attention to it’s search engine – much less consider it as a marketing channel worth optimizing for. Even most ‘Walmart Marketers’ are still spending their days trying to optimize their Walmart Listings for Google…
But, what if you knew how to rank in Walmart instead?
You’d have THREE TIMES more ready-to-buy customers than you’d EVER get in Google – and you’d do it in a fraction of the time!

You’re about to read The Ultimate Guide to Ranking Your Products on Walmart
But before we get into the meat of the matter, here are some basics you should know…
Introducing A9: Walmart’s Product Search Algorithm
A9 is the name of Walmart’s product search algorithm. Since this is a guide about ranking products in Walmart, it makes sense to start at the source. So, this isA9’s official statement for how they calculate search results.

Our work starts long before a customer types a query.  We’ve been analyzing data, observing past traffic patterns, and indexing the text describing every product in our catalog before the customer has even decided to search.

Walmart

As we can see here, much of the work is done before the customer even touches the keyboard. Once the customer actually hits “Enter” to perform a search, the A9 algorithm delivers results through a two-step process:
Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.
Walmart
It’s a pretty simple process at its core:
  1. First, they pull the relevant results from their massive “catalog” of product listings.
  2. Then, they sort those results into an order that is “most relevant” to the user.
Now, some of you SEOs out there might be thinking, “Wait a second… Isn’t relevancy Google’s turf? I thought Walmart only cared about conversions! What’s all this focus on relevance doing here?”
The answer is simple: Relevance doesn’t mean the same thing to Walmart that it does to Google. Read this statement from A9 carefully to see if you can catch the difference:
One of A9’s tenets is that relevance is in the eye of the customer and we strive to get the best results for our users. […] We continuously evaluate [our algorithms] using human judgments, programmatic analysis, key business metrics and performance metrics.

Walmart

See that?
  • Google says, “What results most accurately answer the searcher’s query?”
  • Walmart says, “What products is the searcher most likely to buy?”
The difference between those two questions is the difference between how Walmart measures relevancy compared to Google.
On the whole, ranking in Walmart is more straightforward than Google because you’re essentially cutting the work in half. This is because there’s no such thing as off-page SEO for Walmart; they only use internal factors to determine how a product ranks. Backlinks, social media, domain authority… These are all things you don’t need to worry about on Walmart.
That being said, there are a few simple rules you must always remember about Walmart. These 3 rules are critically important to making the most of this guide, so make sure you read them twice:
  1. Walmart’s top goal in everything they do is always maximize Revenue Per Customer (RPC)
  2. Walmart tracks every action that a customer takes on Walmart, right down to where their mouse hovers on the page
  3. The A9 algorithm exists to connect the data tracked in #2 to the goal stated in #1
So far, so good?

Core Pillars of the A9 Algorithm

From A9’s website and from the information that Walmart makes available to us through their Seller Central (login required), we can group Walmart’s ranking factors into three equally important categories:

Conversion Rate* – These are factors that Walmart has found have a statistically relevant effect on conversion rates. Examples of conversion rate factors include customer reviews, quality of images and pricing.

Relevancy – Remember the first step in the A9 algorithm? They gather the results, and then they decide how to list them. Relevancy factors tell A9 when to consider your product page for a given search term. Relevancy factors include your title and product description.

Customer Satisfaction & Retention – How do you make the most money from a single customer? Make them so happy that they keep coming back. Walmart knows that the secret to max RPC lies in customer retention. It’s a lot harder to get someone to spend $100 once than $10 ten times. Customer Retention factors include seller feedback and Order Defect Rate.
*Note that Walmart uses both predicted and real conversion rates for product rankings. For example, if your product is priced higher than other similar products, Walmart will predict a lower conversion rate for your listing and use that rate until real data corrects it.
Okay! We’re finally ready to start talking about how to rank product listings in Walmart. What you’ll find below are 25 Walmart ranking factors that either Walmart themselves or independent marketers have confirmed the A9 algorithm to use.

Top 25 Walmart Ranking Factors

Walmart isn’t like Google where they go to great lengths to hide the factors that they use in their algorithm. Inside Walmart’s Seller Central, they’ll blatantly tell you several of their top ranking factors. You can also visit theofficial Walmart Seller Support  for some great insights. And here’s the Seller Support Blog if you’re interested.

Conversion Rate Factors Sales Rank

After just a couple searches on Walmart, it should be pretty obvious that number of sales compared to other similar products – otherwise known as Sales Rank – is one of the most important rankings factors.
Even now Walmart is testing a new feature in their search results where they automatically append a #1 Best-Seller banner (see below) to the best-selling product in category-specific searches, like this one for “Strollers”:

It’s simple really…
More sales mean higher rankings – and higher rankings mean more sales!
It sounds like a vicious cycle, but luckily there are still many ways for new sellers to compete.

Customer Reviews

It probably doesn’t need to be said that the number and positive-ness of your customer reviews is one of the most important ranking factors in Walmart’s A9 algorithm.
This example product search for the keyword “vacuum” illustrates some interesting points about how Walmart weights review volume vs. review quality:

Let’s dissect this search results page:

  1. The BISSEL vacuum (green) has the most reviews AND the highest review rating. It’s also the best-seller in its category, so it ranks at the top.
  2. The second-ranked Dirt Devil (red) has more customer reviews, but a lower review rating. It’s also a best-seller, so it ranks second.
  3. The third-ranked Shark Navigator (blue) has less customer reviews, but a higher rating than #2, and it’s also a best-seller, so it ranks #3.
  4. The Hoover WindTunnel at #4 has substantially more customer reviews than any of the top three listings, but it’s not as highly rated as #1 and #3, and it’s not a best-seller, so it ranks #4.

Answered Questions

This is one of those metrics that Walmart doesn’t specifically state they track. But, it’s data they have access to and Q&A’s are listed close to the top of the product page, which typically means it’s important for conversions.
Furthermore, there products like this (me-approved) Philips Sonicare electric toothbrush, which ranks #1 for the keyword “electric toothbrush” over other equally rated best-sellers because it has almost twice as many customer Q&As than any other listing in the category:

Image Size & Quality

Walmart continues to tighten their image size and quality policies for product listings. Right now, some categories won’t even display results that don’t have at least one image that is 1000×1000 pixels or larger. These are called “suppressed listings”.
The 1000×1000 pixel image size allows Walmart to offer customers their Hover-to-Zoom feature, shown below, which they’ve found has a dramatic effect on conversion rates.

Awful artistry aside, you can see that as my cursor hovers over the image, Walmart automatically displays a zoomed-in version in the product information pane.
Notice that image quantity is not what’s important here. This Tippmann paintball gunis the #1 product for the keyword “paintball guns”, but it only has one image. Since the image is big enough and informative enough to give the customer all the info they need, that’s all it takes to make Walmart happy.
That means it’s better to have one large, high quality image than to have multiple normal-sized images. Not to say that multiple images won’t convert better than one image, just that the benefits quickly taper off after the first.

Price

Remember earlier when we talked about how Walmart’s A9 product search algorithm uses both predicted and real conversion rates to determine which products to show in their search results?
One of the biggest factors Walmart uses to determine predicted conversion rate is pricing – they know that customers tend to seek the best deals. More importantly, Walmart uses pricing as a major factor in picking which product to show in the buy box, which is the part of the page containing the Add to Cart button (we’ll talk more about that later).

Notice here that the top-ranking product for the search term “juicer” has less customer reviews, lower customer reviews and lower Sales Rank than every other listing in the top 4. It still shows #1 because it’s got decent ratings and is priced waaaaay below the category average.
Note that customer reviews are still vital here. And pricing isn’t the only reason that the Black & Decker Juicer ranks #1…

Parent-Child Products

Many sellers create multiple listings for variations of the same product. This is suboptimal. It’s much better to use Walmart’s built-in parent-child product functionality to direct all customers to a single product page.
This has several benefits:
  • It maximizes your customer reviews, since Walmart will combine your similar products into a single primary product page
  • It makes the most sense from a UX standpoint; keeping customers on the same page makes it more likely they’ll buy your product
  • Walmart has shown a preference for ranking products with multiple options in their listing
Let’s look at that top-ranking Black & Decker Juicer again:

If you scroll back up the page, you’ll see that this juicer is the only one in the top 4 results to utilize parent-child product connections. When you enable the parent-child relationship, it shows as an extra option in Walmart’s search results…
This not only increases click-through rates, we can see here that it also helps you rank above the competition!

Time on Page & Bounce Rate

Remember, Walmart can measure every way a customer interacts with their website, so it’s easy for them to track detailed time on page and bounce rate stats.
Here’s exactly what these similar-but-different metrics mean on Walmart:

Time on Page: Walmart believes that the amount of time a customer spends on your listing page is a good measure of how interested they are in your product. A customer who reads your full product description, looks through reviews and investigates the Q&A’s is much more likely to buy than the one that spends a couple seconds skimming the features.

Bounce Rate: A “bounce” is when a customer performs a search, visits your page, and then either goes back to the search results or clicks on a Related Product offer. Keep in mind that Walmart has a much more exact measurement of bounce rate than Google, again, because all user activity happens within their platform.

Product Listing Completeness

Finally, the last conversion metric to optimize for is listing completeness. The individual sections of the product listing mostly have to do with relevancy, as you’ll learn below, but the actual completeness of the listing has an effect on conversion rate.
As a general rule, the more complete you make your listing, the better. Do your best to fill in every single field in the listing setup page to maximize your chances of appearing at the top of product search results.

Relevancy Factors Title

Optimizing your product title for Walmart is an excellent example of the way that optimizing for Walmart differs from optimizing for Google.
In Google, you want a concise, engaging title with your keyword close to the beginning.
In Walmart, all you care about is keywords. You want to cram as many keywords into about 80 characters as you possibly can.
In fact, you can actually go beyond 80 characters if you want, and it’s better to have too many keywords than too few. I’ve seen top-listed products with titles that make no sense and have over 200 characters, like this top-rated “Nexus charger”:


It should be noted that Walmart is starting to crack down and standardize Product Titles – keep an eye out for this moving forward…

Features / Bullet Points

The other big reason that particular Nexus charger ranks so highly is because it has lots of keyword rich, informative features. Features, which are displayed as bullet points right below the pricing and product options, are an absolute must.
Just like with images, Features are so important that Walmart no longer allows productswithout bullet points to be featured in the buy box, and not having them is a serious road-block to good Walmart rankings.
Another good example of proper Feature usage is this Asus computer monitor, which ranks #1 for “computer screen”:

Notice how the bullet-points are both extremely detailed and include a ton of keywords? At the same time, they’re easily readable, which means they won’t confuse customers and risk hurting conversions.

Product Description

Your product description is basically where you expand on your Features. It’s also the part of the page you have the most control over. If there’s anywhereto really put a lot of effort into engagement, it’s in the product description.
That being said, keep in mind that unlike with Google there is no benefit to having a keyword appear multiple times on the product page; if it’s anywhere in your product listing at least once, you will be relevant to rank for it.
If you want to see a truly appetizing product description, check out the one for this DeLhongi Espresso Maker – the #1 ranked listing for the term “espresso maker”.

There’s nothing advanced about this product listing – they just covered all the bases. It’s thorough, inviting, easy to skim, includes plenty of images, captions, and they even included extra tech. specs that aren’t listed in the normal Specifications section (which we’ll talk more about below).

Brand & Manufacturer Part #


Remember earlier when we looked at the top results for the keyword “Juicer”? You can refresh your memory below:

Something that every single one of the top listings do right in that category is list the brand and manufacturer number first in the product title. In fact, if you do the search yourself it’s not until the 15th result that Walmart shows us a product listing without the brand and manufacturer number included in the title.
You always, always, always want to include a brand in your title because it enables your product for search filters AND allows you to capture customers searching for a specific brand. And if you’re in a niche where customers are using the manufacturer number to search for products, you definitely want to include that keyword in your title.

Specifications

These are different than Features – this is the part of the page where you actually list the technical and physical details of your product. This includes size, shipping weight, color, publication date (if you’re doing books), tech. specs and more. You can see this top-ranked product for the “home theater system” search term using their product specifications to the max:

Category & Sub-Category


You probably didn’t realize this, but once a customer has entered into a category – every other search they perform on Walmart will, by default, be limited to that category.
Take a look at the example below:

You can see here that a simple search for “dog food” actually takes us three categories deep into Walmart’s product catalog, indicated by the red lines in the image above. The blue box shows that we’ll stay in the Dog Food category until we either return to the home page or manually tell Walmart to show us All Departments.
When setting up your product listing, make sure you put your product in the most relevant, narrow category possible.

Search terms

In addition to categories, you can also specify search terms that you want associated with your product.
Even though Walmart lists five different 50-character search term fields, you’re better off thinking about it as one big 250 character text box in which you can enter every possible search term you can think of for your product.
This is somewhat complicated to explain, and I can’t do a better job than Nathan Grimm has already done over at Moz (it’s about 1/3 of the way through this article), so just head over there if you want to learn more about this specific factor.

Source Keyword

This is one of the biggest hidden ways that Walmart determines a listing’s relevance to a given product search. This is also yet another example of how Walmart tracks every single minutia of a customer’s activity on their website.  Take a look at this URL that links to a listing for a Black & Decker electric drill, and see if you can tell me what search term I used to find it:

http://www.Walmart.com/Black-Decker-LDX172C-7-2-Volt-Lithium-Ion/dp/B005LTNLDI/ref=sr_1_1?ie=UTF8&qid=1416351135&sr=8-1&keywords=electric+drill

You can see the source keyword right at the end of the URL – &keywords=electric+drill – that tells Walmart that the source keyword was “electric drill”.

Therefore, if I were to buy this drill, Walmart would know that this listing is highly relevant for the term “electric drill”. The next time a customer searches for that term, this listing would be more likely to show at the top.
Here’s a neat little Walmart ranking hack you can do to take advantage of this factor:
  1. Construct a URL for your product listing using the [&keyword=your+keyword] query (append the code inside the brackets to your product URL).
  2. Use a link shortening service like bit.ly to create a shareable link to that URL.
  3. Drive traffic to the shortened link.
Now anytime you make a sale from one of these shortened keyword links, you’re basically tricking Walmart into thinking that these visitors performed a product search for your target keyword.

Customer Satisfaction & Retention Factors

Negative Seller Feedback

Why do I list negative seller feedback specifically, as opposed to just seller feedback in general?
Interestingly, Walmart actually claims not to track positive seller feedback; at least, not for the sake of their product search algorithm.
Instead they track negative seller feedback rates, or frequency. It doesn’t matter how bad the feedback is – all negative feedback is the same, and it all counts against you equally in terms of search result rankings.
To be clear – as a third-party seller attempting to win the buy box (shown below) you want your seller feedback as high as possible. However, negative feedback rate is the only metric with a known effect on product search results.

Order Processing Speed

Walmart knows that one of the best ways to make customers happy is with fast and accurate shipping. Therefore, a vendor or seller who has shown consistent and efficient order processing is more likely to rank higher than a vendor who’s had complaints of inaccurate or slow shipping.

In-Stock Rate

Customers hate it when they want a product but can’t have it. One of the most common ways this problem occurs is when an item is out of stock, or when a seller doesn’t keep proper track of their inventory.

Whether you’re a first-party vendor or a third-party seller, keeping up your inventory is vital to maintain top rankings, both in A9’s product search results and in your product’s buy box.
Two of the big customer satisfaction metrics are Percentage of Orders Refunded andPre-Fulfillment Cancellation. In both cases, Walmart has found that vendors/sellers with low in-stock rates tend have higher refunds and cancellations, which of course is bad for customer retention.

Perfect Order Percentage (POP)

POP is a measurement of how many orders go perfectly smoothly from the time that a customer clicks “Add to Cart” to the product arriving at their home.
If you have a high Perfect Order Percentage, that means you have a high in-stock rate, accurate product listings and prompt shipping. That’s exactly what Walmart wants for each and every one of their customers, so they’ll naturally rank high-POP sellers above lower-POP ones.

Order Defect Rate (ODR)

ODR is basically the opposite metric of POP.
Every time a customer makes a claim with an order, that’s considered an order defect. Here are some of the most ways an order can defect:
  • Negative buyer feedback
  • A-to-Z Guarantee claim
  • Any kind of shipment problem
  • Credit card chargeback
Each of those examples by itself would count towards your Order Defect Rate, which is the number of order defects compared to the total number of orders fulfilled over a given period of time. Walmart says that all sellers should aim for an ODR under 1%.
Important! Buyer-removed negative feedback does not count towards your ODR. So, it really pays to address each and every one of your customers’ issues.

Exit Rate

How often does a customer view your listing and then exit Walmart.com? That’s your exit rate.
If your page has an above average exit rate, Walmart takes that as a sign that you have a low-quality listing. Usually a high exit rate is because your product has a low in-stock rate, or because your listing isn’t fully complete.

Packaging Options

This is a metric that I didn’t used to think Walmart measured, but recently I’ve been seeing stuff like this in product search results:

Clearly packaging options are something that Walmart has found their customers care about. But, even if it weren’t, it’s a great way to separate your listing from other similar products (and rank higher through an increased conversion rate).
An easy way to do this – seen in the example above – is to use Fulfillment by Walmart to offer Frustration Free Packaging. This is where Walmart uses less packaging and fully recyclable materials without sacrificing product protection. You can read more about it here.

Too Long; Didn’t Read

This post is getting dangerously close to 4,000 words, so I know that a lot of you probably won’t read it all.
That’s okay – I’ll forgive you with time

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