Walmart SEO ranking factors
Google is the leading
search engine right now and you must be working very hard to rank on it. But if
you are in the ecommerce space, your efforts are probably a waste. Why? Because
when it comes to ecommerce, Google is not the leader. It is Walmart
that rules with an iron fist. So, if you are an Walmart seller (you should be)
and aren’t concentrating on Walmart SEO, your efforts on Google won’t matter at
all.
Now, another thing you
should know here is that Walmart and Google are different. Walmart has its own
ranking factors. You cannot replicate them on Walmart. Keeping that in mind,
here are a few of the top Walmart SEO ranking factors that you must understand:
- Performance factors: Walmart will only rank your product well if you
bring the most profit for it. That is why performance factors play such an
important role. These include these include conversion rate, images, and
price.
- Walmart has image guidelines
that you must follow. Your image must be large and activate zoom.
- The price of your products must
be competing enough. It should also compete with same or similar products
on other websites. At the end of the day, it is the conversion that
matters and obviously, price plays an important role in this.
- Conversion rate is something
that can be very tricky. This is calculated keeping the sessions in mind.
A session is the amount of time spent on your listing or Walmart page by a
user. How Walmart really works with this is unclear but if you can do
justice to the other factors, this won’t be a major concern.
2. Relevance factors: This
is where you will have the most work to do. These factors include title,
description, search terms, et cetera.
- Title: Your title must have crucial details of the
product such as the brand, size, quantity, material, and product line. Walmart
strongly discourages keyword stuffing. You should be very careful about
that here.
- Description: Your description should clearly showcase what the
product is all about. Think like the user and answer any questions you
think you could have while buying the product. This helps sales as well.
- Bullet points: A recent study showed that bullet points were
actually more important than the description itself. This is because they
show details of the product in a glance. One thing to remember here is to
add the keyword in the bullet points. It helps ranks better.
- Search terms: It is easy to go wrong here especially if you
have used PPC before. Walmart gives you five fields for search terms. Each
field allows 50 characters. Enter the most important search term in the
first field. Do not repeat any word and avoid spelling mistakes. You don’t
need to use variations of a particular search term no matter how important
you think it is.
That’s about it! This
is all you need to know about Walmart SEO ranking factors. Go on, get selling!